TU 27.09.22 - TH 29.09.22
Co-create with AI
3 day Masterclass for Creatives
Days
Hours
Minutes
Seconds
This Masterclass
is for you, if you are
- professional creatorworking as a copywriter, designer, art director, creative director, or creative strategist
- newbie in AIwho has heard about some neural networks and AI services and wants to start using them
- experimenterwilling to test-drive AI tools to accelerate the creative process at every step
Speaker
George Strakhov
Chief Strategic Officer, DDB Worldwide
Global Strategy Lead for McDonald's, and other prominent clients.
Hybrid Creativity enthusiast since 2016. Keynote speaker at AdWeek London on Hybrid Creativity in 2018.
In the process of implementing a Hybrid Creativity center of excellence at one of the biggest creative agencies in the world.
Global Strategy Lead for McDonald's, and other prominent clients.
Hybrid Creativity enthusiast since 2016. Keynote speaker at AdWeek London on Hybrid Creativity in 2018.
In the process of implementing a Hybrid Creativity center of excellence at one of the biggest creative agencies in the world.
At the Masterclass you will learn
AI tools to make the creative process easier and faster at every step
AI tools to make the creative process easier and faster at every step
1
Ideation
you will test-drive AI tools to open up new approaches to insight mining, brainstorming, and playing with
"idea temperature"
"idea temperature"
2
Verbalization
you will learn how to use AI tools to create new association fields, metaphors, and variations of wording for expressive copy
3
Visualization
you will practice using tools to make ideas visual, experiment with styles and references, and learn some basics of prompting AI for generative visualizations
Masterclass program
- TU 27.09.22 Exact time TBATheory:
- What is AI & machine learning? How does generative AI work?
- Who owns the AI-generated art?
- How can I use generative AI?
Practice:
- Using text-generating AI as a creative tool, tips and tricks
- Text generation practice
Homework assignments01 - WE 28.09.22 Exact time TBAHomework feedback session
Theory:
- How to use image-generating AI as a creative tool and source of inspiration?
- What are prompt generators?
- What is prompting syntax?
Practice:
- Image generation practice
Homework assignments02 - TH 29.09.22 Exact time TBA- Homework pitching
- Feedback session
- Q&A03
Co-create with AI
We will showcase how to fuel the creative process with AI, focusing on:
- Brief introduction to AI technology basics, trends, and limitations
- Ways to use AI to boost ideation, both verbal and visual
- Text-generating and visual-generating AI services functionality overview
- 3 days of playing with Dall-e 2, Midjourney, GPT3, Real ESGRAN
- Tips on prompting AI
The speakers are creative industry insiders and AI early adopters
We will showcase how to fuel the creative process with AI, focusing on:
- Brief introduction to AI technology basics, trends, and limitations
- Ways to use AI to boost ideation, both verbal and visual
- Text-generating and visual-generating AI services functionality overview
- 3 days of playing with Dall-e 2, Midjourney, GPT3, Real ESGRAN
- Tips on prompting AI
The speakers are creative industry insiders and AI early adopters
Price List
Special price for PHYGITAL+
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- Nick:Do I have to prepare in advance for the master class?Support:No, we will send you an invitation to an appointment in advance to your email.
We will give you access to the services online, during the master class. - Katie:Can't visit the live event, can I have access to recordings?Support:Recordings will be available soon after the live Masterclass. You can buy access, please see prices above.
